Comments on: Tantrum Tuesday – Radio Spam http://www.solarfrog.com/archives/2010/01/26/tantrum-tuesday-radio-spam/ Not so much a blog - More like digital puke. Thu, 04 Feb 2010 18:53:14 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Chad Maag http://www.solarfrog.com/archives/2010/01/26/tantrum-tuesday-radio-spam/#comment-39293 Chad Maag Tue, 26 Jan 2010 19:46:49 +0000 http://www.solarfrog.com/?p=138#comment-39293 Entercomm Radio owns a couple radio stations here in KC - and I swear they contract one ad firm to do 99% of their on air adverts. It's the same voice-over guy, and his technique is the same each and every time - repeat the phone number for the company 6 times in any given spot. Honestly the content of the advert is outweighed by the repetition of the phone number. I can imagine a lot of consumers will eventually interpret this behavior of "content padding" as merely a method of masking the fact that the advertisers have nothing of merit or value to say. Entercomm Radio owns a couple radio stations here in KC – and I swear they contract one ad firm to do 99% of their on air adverts. It’s the same voice-over guy, and his technique is the same each and every time – repeat the phone number for the company 6 times in any given spot. Honestly the content of the advert is outweighed by the repetition of the phone number.

I can imagine a lot of consumers will eventually interpret this behavior of “content padding” as merely a method of masking the fact that the advertisers have nothing of merit or value to say.

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